The shocking murder of George Floyd on May 25 this year sparked worldwide outrage, with protests and calls for change from individuals and organizations of all sizes. We’re seeing solidarity with the Black Lives Matter movement, and we wanted to reach out to find some organizations and charities that are taking steps toward change.
Finding people that genuinely care enough to make a difference gave us hope. From major brands that are making a statement to smaller businesses standing up for what they believe in, here are just some brands raising funds and awareness for Black Lives Matter.
Fundraising drives leading the movement
A number of fundraising drives in the US have been set up to support George Floyd’s families and protesters for the cause. They are a good starting point for people that want to find ways to help by donating toward the fight against racism.
Some important organizations seeking funding right now include:
- Black Lives Matter – BLM is on an ongoing mission to end state-sanctioned violence, liberate black people and end white supremacy forever. The official #BlackLivesMatter global network is seeking contributions to help them bring justice, freedom and healing to black people across the globe.
- Black Visions Collective – BVC is working toward their vision of a future where all black people have autonomy, and where black lives not only matter – but also thrive. You can support their work in creating the conditions for long-term success and transformation.
- Official George Floyd Memorial Fund – this memorial fund was set up by Philonise Floyd, sister of George. The fund was put in place to cover funeral and memorial costs, mental and grief counseling, and to help the Floyd family to continue to seek justice.
The major brands doing their bit
It’s so important at a time like this for people and brands to use their voice and their platform. We’re pleased to say some major US and worldwide companies are doing us proud and following up on their pledges to support the Black Lives Matter movement.
Here’s what’s happening in the world of major companies.
- Apple – CEO of Apple, Tim Cook, tweeted in response to the George Floyd murder saying that Apple feels a duty to channel grief into action. One of the organizations fighting racial injustice that Apple is supporting is Equal Justice Initiative. Although they’re one of the richest companies in the world, the tech giant didn’t say how much it was donating.
- Walmart – in light of recent events, Walmart announced that it would contribute $100 million over a 5-year period to create a new center for racial equity. In an email to employees, CEO Doug McMillon said that George Floyd’s murder was “tragic, painful and unacceptable”.
- Etsy – online marketplace Etsy announced they would donate a total of $1 million, with half going to the Equal Justice Initiative and half going to Borealis Philanthropy’s Black-Led Movement Fund. They would also be matching employee donations.
MJH Life Sciences
Employees at MJH Life Sciences connected with Roomi’s founder on social media to share some details of how they’re playing their part. The organization will be matching all company-wide donations to contribute to National Medical Fellowships, who are working to increase the number of underrepresented minority physicians and other professionals in the healthcare workforce. This is a movement to improve access to quality healthcare in medically underserved communities.
MJH Life Sciences have chosen this cause because, as a healthcare media company, it speaks to their core mission. The organization is encouraging all companies to reevaluate their own core mission and apply it to Black Lives Matter, to see how they can make a change.
Whether you find them annoying or they’re your guilty pleasure, there’s no doubt that BTS, popular South Korean boyband, are building momentum with their Black Lives Matter campaign.
The band and their record label, Big Hit Entertainment, donated $1 million to the Black Lives Matter campaign – and their fans matched it. The campaign took place within hours on Twitter, with the hashtag #MatchAMillion trending around the world.
The band tweeted: “We stand against racial discrimination. We condemn violence. You, I and we all have the right to be respected. We will stand together.”
DownToDash is an app that brings people together, with the organization finding fun ways to do this in a way that supports the fight against racism. They let Roomi know about a virtual comedy show about racial profiling, set up to raise funds for The Movement for Black Lives and Fair Fight Action.
Feel like a few laughs for a good cause? Unfortunately, you’ve missed this show, but you can stay up-to-date with DownToDash’s other upcoming events at Eventbrite.
What have we missed?
We know there are so many other great causes, contributions and campaigns going on across the globe right now – and each one is a step closer to justice for black communities. We’d love to hear about any other charities and organizations doing their bit, so let us know on Twitter or email us at firstname.lastname@example.org and we might just put together another blog.