Safe & Easy Roommate Finder | Rooms for Rent & Sublets | Roomi
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Effective Date: May 25th, 2018

1. We use common tracking technologies.

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We collect personal information about users over time and across different websites when you use this website or app. We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. These may include browser cookies. We may also use web beacons, tracking pixels, and similar technologies.

2. We use tracking technologies for a variety of reasons.

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We use tracking tools, including cookies, on our websites:

  • To understand the activities and behaviors of our customers and website visitors
  • To recognize new or past visitors
  • To improve our website and to better understand your visits on our platforms
  • To integrate with third party social media websites
  • To serve you interest-based or targeted advertising (see below for more on interest-based advertising)
  • To better understand the interests of our customers and our website visitors

3. We engage in interest-based advertising.

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We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.

Interest-based or "online behavioral advertising" includes ads that are served to you after you leave our website, encouraging you to return. They also include ads we think are relevant to you based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products and services, or other companies’ products and services. We get consent for interest-based advertising as required by law.

4. How do we gather relevant information about you for interest-based advertising?

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To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your browsing behaviors. We might look at these activities on our platforms or the platforms of others. We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

5. You can control tracking tools generally.

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Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.

Our Do Not Track Policy: Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.

Options you select are browser and device specific.

6. You can also opt-out of online behavioral advertising.

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The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here.

Choices you make are both browser and device-specific.

7. Which tracking tools do we use?

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Our sites use the following tracking tools to improve our sites and your experience on our sites. To opt out of these cookies you either click here or where applicable follow the specific instructions below:

  • Adacado: We use this to serve retargeting ads. For more information on how to opt-out of Adacado cookies, you can go here.
  • AppNexus: We use AppNexus advertising products and its scripts to collect data for building remarketing lists based on visitor behavior on the website, as well as measuring advertising effectiveness.
  • AppsFlyer: We use AppsFlyer as an attribution solution to identify user's referral sources. You can opt out using this form.
  • Braze: We use Braze for data analytics and marketing notifications. You can opt out here.
  • DoubleClick: We use DoubleClick cookies to capture and report on the actions of users who visit our website after viewing or clicking on one of our paid search ads. This allows us to determine the effectiveness of our online campaigns in terms of both sales and user activity on our sites.
  • Facebook Connect: We use this technology to allow users to share their experiences with our apps and websites on Facebook. For example, we may collect your browser information, demographic data, and interaction data.
  • Facebook Custom Audience: We use Facebook Custom Audience to deliver ads on Facebook to a certain group of users.
  • Facebook Impressions: We use this technology to measure how frequently users are exposed to our content. For example, we may collect your browser information, demographic data, and interaction data.
  • FullStory: We use FullStory to record your session in order to assist with technical difficulties and to determine user activity on our websites. For more information about how to opt out of FullStory cookies, you can go here.
  • GA Audiences: We use GA Audiences to collect information about how many people visit our website, when they visit the site and how long they stay on the site. We may also collect visitor demographics, such as age, gender, and location.
  • Google AdWords Conversion: We use these to deliver ads on Google to certain groups of users.
  • Google Analytics: We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our site.
  • Intercom: We use Intercom to communicate with users directly through live chat and are able to send targeted marketing messages. For more information about how to opt out of Intercom cookies, you can go here.
  • Kenshoo: We use Kenshoo to track the performance of our advertising. For more information about how to opt out of Kenshoo cookies, you can go here.
  • New Relic: We use New Relic to track user website sessions in order to optimize the performance of our website. For more information about how to opt out of New Relic cookies, you can go here.
  • Pinterest: Pinterest is a social bookmarking site where users can upload, save, sort, and manage collections of images. We use the Pinterest cookies to enable social sharing buttons on our sites, as well as to track social media and other Web browsing behavior in order to target ads and promotions to your interests. For more information about how to opt out of Pinterest cookies, you can go here.
  • Pinterest Conversion Tracker: We use the Pinterest tag to provide build audiences and target Pinterest users based on actions they have taken on our site. We also gather conversion insights. We reference the Pinterest tag using a piece of JavaScript within our site’s code. For more information about how to opt out of Pinterest cookies, you can go here.
  • Sift Science: We use Sift Science for fraud detection and prevention. For more information about how to opt out of Sift Science cookies, you can go here.